Stone fabricators continually face challenges such as rising material costs, labor shortages, increased competition, and the need to adopt modern technologies. They play a crucial role in various markets from commercial to residential, however, fabricators often need help to gain visibility and market their services effectively, especially in the digital landscape. To overcome these hurdles, a well-structured marketing strategy becomes imperative.
Importance of Marketing with Fabricators
Marketing is not just about advertising; it’s a strategic approach to connect with your target audience, build brand recognition, and ultimately, drive sales. Fabrication is a niche field, and generic marketing strategies often fall short. This is where Marqet Group excels. We understand the unique needs of fabricators and tailor marketing solutions accordingly. Our thought leadership marketing strategy can mean the difference between merely surviving and thriving in the fabrication industry. Check out our portfolio of clients.
Key Marketing Priorities
Developing a Strong Marketing Plan
“Hope is not a strategy” – Vince Lombari. Building a strong foundation is important and should start with a strategic plan. Through our experience and knowledge in the stone industry, Marqet Group understands who a fabricator’s audience is and how to create targeted campaigns that resonate with them.
75% of consumers admit to making judgements on a company’s creditability based on the company’s website design. – Source: Kinesis
Is your website adding value? Check out our ROI calculator and find out!
Building a Strong Online Presence
A website is the virtual storefront and oftentimes the first impression of the business. A well-designed, engaging website instills trust and credibility in the company. Here at Marqet Group, we create professional websites that not only look impressive but also function seamlessly, providing a positive user experience. Our team of web designers know how to make fabricators stand apart from the competition, showcasing their full line of products and services. For more information on the importance of good websites, check out this blog.
Content Marketing for Fabricators
Quality content not only educates but also establishes your authority in the industry. Updating relevant content regularly is key to improving search visibility. We specialize in helping fabricators create engaging content that showcases their expertise, differentiates them from their competitors and attracts potential clients.
93% of all online experiences begin with a search engine.
Need to grow your local leads? We can help!
Search Engine Optimization (SEO)
Being found online is crucial for fabricators and it takes more than just a website to get ranked on Google. Marqet Group employs SEO techniques that will optimize your website so you can be competitive digitally. Optimizing your content helps improve your website’s visibility in search engines like Google ensuring that potential customers can easily discover your services. Read more about SEO here.
Leveraging Social Media
In today’s digital age, social media is a powerful tool for connecting with your audience. A strong social media presence is key in differentiating fabricators from their competitors big and small.
Here at Marqet Group, we specialize in hyperlocal social media marketing strategies that drive engagement, increase brand awareness locally and generate leads. For tips on marketing your business on social media, check out this blog.
Tips on recession proof digital marketing strategies.
In a competitive market, stone fabricators must prioritize effective marketing strategies to grow their businesses. Marqet Group specializes in understanding the unique needs of fabricators and crafting tailored marketing solutions. By focusing on strategic marketing planning, content marketing, social media, SEO, and building a strong online presence, fabricators can thrive in the digital age. Let us be your marketing think tank to transform your fabrication business! Contact us today.
